Your e-mail list is the list of subscribers on your newsletter, who are all potential clients.
This is essentially your waitlist.
So let's put that into perspective.
You have 7 clients right now and you can't really imagine taking on an 8th one, but you know that if any of your clients leave you, you're going to be struggling to replace that income.
But with a waitlist, a client or three can leave at any given notice and you can put an open call out on your newsletter saying you've got a spot open and you're doing discovery calls right now before announcing it to the public.
So what's easier?
a) Building your e-mail list now and always have a consistent flow of potential clients
b) Freaking out that your clients left you and frantically posting on Facebook and Upwork for new clients
(Spoiler: It's option a!)
How do you get people to join your newsletter?
I want to get this out of the way first- you don't need a gigantic list of subscribers as a virtual assistant.
In the marketing industry, yes, they tote about "tripling" your e-mail list and having this huuuuuge list of potential clients, but as a virtual assistant, quality is much better than quantity.
So there are several ways to get people to join your newsletter:
- Create some sort of "opt-in" (I'll talk about that later in this post)
- Do a giveaway of free virtual assistance hours
- Guest blog or be a guest on a podcast
We're going to focus on the "opt-in" section today.
Newsletter opt-ins for virtual assistants
Simply put, an "opt-in" is fancy internet speak for a reason why someone would want to join your e-mail list.
When I was taking on new clients, I had 2 opt-ins that were extremely high converting.
(So high converting that I saw other virtual assistants copy my exact opt-in and use it for themselves.)
Keep in mind that I am a techie virtual assistant that works with coaches, course creators, and bloggers.
I saw that they struggled with time management, staying organized, and creating landing pages. I made:
- A Trello template for business coaches that they can copy + a video tutorial of how to use it
- A guide to creating your first LeadPage and how to insert an intake form to get new clients automatically
Basically, you need to:
- Identify an issue or problem that your potential clients are seriously struggling with
- Show how they can solve the problem quickly and efficiently
- Talk about why you designed the solution like that
- Pitch them to hop on a call with you
- Convert them into a paying client
Easy peasy, right?
They subscribed, now what?
Now that potential clients have subscribed to your newsletter, it means that they are interested in you and what you're selling.
Business owners are great to work with because they only subscribe to newsletters if they want to hear from you.
They're quick to subscribe but they're also quick to unsubscribe so you know who is really serious about working with you.
You have to do something called nurturing that list.
What this means is that you are consistently e-mailing your subscribers so they remember who you are and so you can build a relationship with them.
Don't create filler material and ramble about nothing.
Don't just pitch, either.
People want to know more about you, your business, how you got started, and what you can do for them. They do want that relationship with you if they're signing up for your e-mails, so show them that you are worth working with.
Here are some topics that you can send to your newsletter:
- A round-up of the best blog posts related to their niche
- Behind-the-scenes of what's going on in your life
- Snippets of your life and backstory
- Answering questions from subscribers
- Spotlight of your clients' successes
Keep it entertaining and true to you. I know that when it comes to writing, you may feel a little bit stiff. I highly recommend working on your writing voice.
You might feel like you're not as interesting as other people or that you don't have anything to say.
You do! You just don't know how to put it into words. Violeta Potter is the copywriter I work alongside and she has helped me SO much in writing my sales pages and finding my voice. Definitely check out her website and download all of her free resources.
The writing portion may not come naturally at first, but PRACTICE! I cringe at my first e-mails I've sent in the past (and some from just a few months ago) but I wouldn't be able to write good e-mails new if I didn't go through the sucky first few e-mails.
More benefits of having a newsletter
When I booked out my virtual assistance business, I decided that I was going to try my hand at a virtual assistance agency (which, turns out, I don't enjoy at all).
I booked out my agency in 48 hours. How?
I had a waitlist! My newsletter!
I didn't have to do a second of 'hustle' because all I had to do was send a single e-mail saying I was testing the waters of owning an agency and would here is the application to apply to work with my team.
That's all I had to do.
So, when your business grows and it's time to expand, you don't need to do all the hard marketing from scratch. You just send a few e-mails.
If you decide to build an agency, you already have a list of clients.
If you decide to go into affiliate marketing, blogging, YouTubing, start a Facebook group, sell small products, create a course, your whole audience is already there!
If you don't like social media, or blogging, or podcasting, or putting yourself too out there all at once, that's fine. But make a newsletter.
Have you started building a newsletter?
Let me know how that's going, in the comments below!